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Category: Dive Industry Analysis

The Changing Tech Community Landscape by Andy Davis. Having been actively involved in technical diving for over 15-years as both a diver and instructor, people sometimes ask me how things have changed since I first ‘went to the dark side’. There have been many changes; the equipment and technology used, the understanding of decompression and […]

Desperate Dive Shop

 The Desperate Dive Shop by Andy Davis Many dive shops follow a very flawed business model and it’s hurting them. Desperate dive shops have forgotten that their core business is providing dive training and diving activities. They apply insane loss-leader models to their course pricing. The Loss leader is a business model that’s an insidious, […]

Diving Commitment Retention Demographics Scuba Diving Industry

An Evaluation of the Modern Scuba Diving Training Industry By Andy Davis The aim of this article is to take a look at the modern scuba diving training industry and hopefully induce some debate on what’s right, and wrong, with the current state of affairs. The goal is not to empower ‘agency bashing’, which is […]